Category: Digital Marketing
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What Digital Marketing Do?
Digital marketing refers to the use of digital channels—such as websites, social media, email, and search engines—to connect with consumers. It allows businesses to reach a global audience and measure their efforts in real time. Key Components of Digital Marketing Component Description Search Engine Optimization (SEO) The process of optimizing your website to rank higher…
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What is content marketing?
Content marketing is a strategic approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a targeted audience. The primary goal is to build trust, generate leads, and drive customer action that ultimately leads to conversions or sales. Unlike traditional advertising, content marketing emphasizes educating or entertaining potential customers…